The Ultimate Boutique Handbook: How to Start a Retail Business

I literally finished this book in one day. I couldn’t put it down! Super informational without being an overload. I will always refer back to this book on my boutique journey.

Emily is a gift to the boutique world! This book is a must have for anyone wanting to start a business or for a seasoned retailer wanting to brush up on some things and improve the business they have! I have had my store for 18 years and Emily has chainged my life with her book and podcasts and her amazing wealth of information and positive way of teaching! I am making more money my business is thriving and growing and have learned so much from her! This book is well written and easy to read! Get it today and start growing your business!!

So glad I got this book! It contains tons of information all compacted in one book. I got the kindle version as I was so ready to get my hands on this material and learn as much as possible right away. It is a book unlike any others as it teaches about catering to your ideal customer, calculating prices, where to get your products, and how to market. Emily, the author, has a wealth of knowledge and shares it all in this book. The message this book conveys is not only applicable to brick and mortar stores, but also mobile and online boutiques. If you are considering opening your own retail store in fashion, this book will give you a great foundation. This book gave me the confidence I needed to start my boutique.

The beginning of the book helped with opening and online boutique. The majority of it was mainly about brick and mortar and travel boutique

I’m starting the overwhelming process of opening my own boutique, and Emily’s book has been a beneficial tool I keep going back to. The book is clear, concise, and very organized. There have been so many golden nuggets of information that I’ve picked up from Emily that I’m excited to implement in my own business. Great read!

I purchased this book so I could have a little guidance getting my Mobile Boutique started. I am so happy I purchased it because it is packed full of information! This is exactly what I needed to get my business started!

This book has helped me in my new B&M boutique! It is easy to read and Emily gives actionable steps for every stage of building a business: operations, merchandising, buying, pricing, marketing, etc.I truly have enjoyed reading this book and I pull it out for reference often!

This book had some awesome start up information. The only issue I struggled with was the amount of errors in the book. This really needs some editing to gain appropriate credibility.

I really appreciate the user friendliness of this book. Simple, practical and straightforward concepts to apply to any level of retail.

This book covers all your bases, with lots of great information and personal stories. As a new mobile boutique owner (I've just bought my truck). It's great to have a reference guide of do's and don'ts. Thanks Emily!