Victorinox Swiss Army – History

Master Cutler Karl Elsener opened a cutlery shop in Ibach, Switzerland in 1884. Seven years later, in 1891, Karl supplied the Swiss Army with its standard issue Soldier’s Knife. After the death of his mother in 1909, Karl Elsener introduced the brand name Victoria and the iconic Cross and Shield emblem is registered as a trademark. With the advent of stainless steel, Karl Elsener coined the company’s name, Victorinox, by combining his mother’s name with “inox”, an abbreviation of the French word for rust-resistant steel, “inoxydable”. After World War II, the “Original Swiss Army Knife” began its successful progression around the world and enjoyed exceptional popularity. In 1989, Victorinox entered the timepiece business in the United States under the brand name “Swiss Army”. Ten years later, Victorinox joined the Travel Gear market, partnering with TRG Group in St. Louis. And in 2001, Victorinox fashion was introduced in the US to further capture the brand’s essence of practical luxury. In 2002, in order to promote global unity, the Victorinox Swiss Army timepiece brand was launched internationally. In 2007, Victorinox set up Victorinox Swiss Army Fragrance AG, and in 2009 Victorinox Swiss Unlimited was launched. 2014 marks Victorinox Swiss Army’s 130th anniversary, and each Victorinox Swiss Army product embodies the spirit of the Legendary Original Swiss Army Knife, a universal symbol of Functionality, Innovation, Quality and Iconic Design.

Brand Values

FUNCTIONALITY

Our Victorinox Swiss Army timepieces are designed to optimize their usefulness. Functionality ranges from easy-to-read dial designs to sophisticated professional functions. Every design detail is purpose-based. Functions are never add-ons or embellishments. The goal is to create watches that are timeless.

INNOVATION

Victorinox Swiss Army constantly enhances its timepiece lines with new design elements and innovative functions while seeking creative ways of upgrading existing components to enhance their capabilities.

QUALITY

Victorinox Swiss Army timepieces are designed and manufactured with the same rigorous attention to quality as the brand’s legendary Pocket Tools. They also meet the highest standards of the Swiss watchmaking industry. The quality controls and testing that every timepiece undergoes (material, movement, assembly, finishing, etc.) allow Victorinox Swiss Army to offer a three-year limited warranty.

ICONIC DESIGN

The Original Swiss Army Knife is one of the world’s most functional pieces of design. Victorinox Swiss Army timepieces share this icon’s spirit and heritage. They are multifunctional precision instruments engineered to last, yet also timeless and contemporary in design.

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TSh22809

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Victorinox Swiss Army Men's 241315 Chrono Classic Silver-Tone Dial Watch

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Product ID: 16238638
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About the item

Stainless steel case with a stainless steel link bracelet. Stainless steel bezel with tachymeter. Silver-tone dial with luminous silver-tone hands and Arabic numeral hour markers. Minute markers around the outer rim. Magnified date display at the 4 o'clock position. Chronograph - three sub-dials displaying: 60 seconds, 30 minutes and 1/10th of a second. Swiss ETA G10.211 quartz movement. Scratch resistant sapphire crystal with anti-reflective . Notched and polished crown. Screw in stainless steel case back. Case diameter: 40 mm. Deployment clasp. Water resistant at 100 meters / 330 feet. Victorinox Swiss Army Chrono Classic Men's Watch 241315.

Victorinox Swiss Army – History

Master Cutler Karl Elsener opened a cutlery shop in Ibach, Switzerland in 1884. Seven years later, in 1891, Karl supplied the Swiss Army with its standard issue Soldier’s . After the death of his mother in 1909, Karl Elsener introduced the brand name Victoria and the iconic Cross and Shield emblem is registered as a trademark. With the advent of stainless steel, Karl Elsener coined the company’s name, Victorinox, by combining his mother’s name with “inox”, an abbreviation of the French word for rust-resistant steel, “inoxydable”. After World War II, the “Original Swiss Army ” began its successful progression around the world and enjoyed exceptional popularity. In 1989, Victorinox entered the timepiece business in the United States under the brand name “Swiss Army”. Ten years later, Victorinox joined the Travel Gear market, partnering with TRG Group in St. Louis. And in 2001, Victorinox fashion was introduced in the US to further capture the brand’s essence of practical luxury. In 2002, in order to promote global unity, the Victorinox Swiss Army timepiece brand was launched internationally. In 2007, Victorinox set up Victorinox Swiss Army Fragrance AG, and in 2009 Victorinox Swiss Unlimited was launched. 2014 marks Victorinox Swiss Army’s 130th anniversary, and each Victorinox Swiss Army product embodies the spirit of the Legendary Original Swiss Army , a universal symbol of Functionality, Innovation, Quality and Iconic Design.

Brand Values

FUNCTIONALITY

Our Victorinox Swiss Army timepieces are designed to optimize their usefulness. Functionality ranges from easy-to-read dial designs to sophisticated professional functions. Every design detail is purpose-based. Functions are never add-ons or embellishments. The goal is to create watches that are timeless.

INNOVATION

Victorinox Swiss Army constantly enhances its timepiece lines with new design elements and innovative functions while seeking creative ways of upgrading existing components to enhance their capabilities.

QUALITY

Victorinox Swiss Army timepieces are designed and manufactured with the same rigorous attention to quality as the brand’s legendary Pocket Tools. They also meet the highest standards of the Swiss watchmaking industry. The quality controls and testing that every timepiece undergoes (material, movement, assembly, finishing, etc.) allow Victorinox Swiss Army to offer a three-year limited warranty.

ICONIC DESIGN

The Original Swiss Army is one of the world’s most functional pieces of design. Victorinox Swiss Army timepieces share this icon’s spirit and heritage. They are multifunctional precision instruments engineered to last, yet also timeless and contemporary in design.

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